Our Work.
Merivale Group
Morph provides specialist licensing advice and content services to the Merivale Group, Australia’s leading Hospitality Group. With over 70 premium venues, including award winning bars, restaurants and nightclubs, Merivale’s public performance licensing is a complex affair. Morph work to ensure the group remains compliant as well as assisting in advocating for positive reforms in the public performance licensing space.
Morph’s granular understanding of our business and expertise in music and licenseing make them a vital part of the entertinment mix at Merivale.
Antony Jones, Chief Commercial Officer, Merivale Group
QMusic & BIGSOUND
Morph Founder, Stu Watters is one of only a handful of QMusic Life Members, in recognition for his services to the organisation - starting 20 years ago as the co-founder of the Australian music industry’s leading industry conference and showcase, BIGSOUND. Over the years, Morph has provided advice to the QMusic Board, video production and conference programming services. Morph continues to consult to the organisation as an advisor for BIGSOUND 2021.
Australian Live Music Business Council.
In the midst of the COVID-19 crisis, Morph was engaged by leading operators in the live music sector to build and launch a new organisation to represent the SMEs that make up the supply chain of live music.
In less than a month Morph established the organisation from the ground up - including guiding principles and strategy, marketing collateral (website, socials, media/PR), a membership platform, recruited an Executive GM and 12 member board and positioned the organisation as a key player in industry and government circles.
Within 3 months, the organisation had a membership of over 650 operators whose businesses employed some 30K employees and generated over $300 Million in annual revenue.
Morph continues to provide strategic advice to ALMBC in Marketing and Government & Industry Relations.
AIR, the AIR Awards & Indie-Con.
The Australian Independent Record Label Association (AIR) represents Australian owned record labels and independent artists based in Australia.
Morph Founder, Stu Watters was CEO from 2004 to 2009 and played an integral role in transforming AIR into a relevant and sustainable peak body for the indie music sector in Australia. As CEO for 5 years, Stu helped position AIR as a key player within the domestic and global music industry. During his tenure, the AIR Awards were established and to this day remain a marquee annual event on the industry calendar. More recently, Morph provided consultancy services to AIR on Industry Advocacy and Government Relations.
In addition, Stu also curated and programmed the first two Indie-Con Australia conferences bringing together the sharpest music business minds in the independent sector across Australia and from around the world.
Nightlife Music
Nightlife Music is a B2B music and video subscription service providing content management services to over 5,000 businesses.
Over a decade long period Morph helped transform Nightlife’s licensing and content services to be global best in class.
Key projects included: building out an artist/rights-owner/venue operator friendly direct licensing solution for the hospitality sector; design and negotiation of a new licensing model for video creators and owners to take their content into public performance settings - signining content deals with the likes of AFL, NRL, Red Bull Media and leading YouTube creators like Dude Perfect.
Morph also provided industry advocacy and government relations services, driving Nightlife’s industry reform agenda and helping raise the profile of the firm across various levels of government and within music industry and other sectors.